hello health group

industry
Health
service

Offshore Development Center

UI/UX Design

Digital Transformation

product
introduction

Hello Health Group (HHG) is a leading provider of consumer health information in Asia. Via a network of localized platforms, HHG empower consumers to make more informed health decisions. And by engaging consumers, HHG also enable brands to reach their target audience. All at the right time.

clientโ€˜s problem

When clients first came to EastPlayers, they had in hand Wordpress-based content-news system operating in 9 countries. After quite a while of multi-parties website utilization, 2 main problems appeared seriously affected its functionality and business results:


๐Ÿ‘‰ Remarkably low Wordpress page loading due to improper management in such a long time. In details, Page Speed was only โ‰ค 15 on mobile and โ‰ค 50 on desktop

๐Ÿ‘‰ In lack of standard technology development for code deployment and strict security, leading to constant page crash, thus extremely elevating monthly server cost

tech challenge

HHG website came as a sophisticated technology challenge due to its:

๐Ÿ‘‰ Lack of system's documentation and stability

๐Ÿ‘‰ Lack of whole data's structureT

market challenge

Apart from big technical challenges, this product transformation also faced 2 main product and market challenges:

๐Ÿ‘‰ The migration and deployment needs to be proceeded as fast as possible to ensure not affecting running site system and end-users' experience while visiting the page

๐Ÿ‘‰ Data about health tool is scattered everywhere with various different formats

what we did?

With a strong "Can-do" spirit, we chose to bear the burden with our clients and commit to best solutions, through:

๐Ÿ‘‰ Review thoroughly the whole system to monitor it for the initial big-pictured product view

๐Ÿ‘‰ Review carefully products and services list that HHG was providing to gain deep insights about health industry and HHG's business among the industry

๐Ÿ‘‰ Consolidate all research information to build new technology infrastructure

๐Ÿ‘‰ Use React and Next.js to best fit SEO efficiency requirement

๐Ÿ‘‰ Migrate the whole project into Kubenete and use Docker

๐Ÿ‘‰ Build a new deployment process which strictly gives proper authorization to parties using source code and server to ensure highest security

๐Ÿ‘‰ Set deployment time at 2AM as lowest visiting rate for minimum effect on the system and user experience

Result
EastPlayers is very proud to become a part of HHG's success in its digital transformation stage:
0
Page Speed gets โ‰ฅ 90 on both desktop and mobile
0
Bounce rate decreases by 50%
0
Time on page increased by 40%

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01 insightful people
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our honoured clients.